
It amazes me how easily controlled people are by great marketing. I guess the word is fickle. I mean it is obvious that the movie Obsessed is horrible, but because there was great marketing put behind this movie, various people went out to see the movie. I would probably say about $15 million dollars was put into marketing this movie via the web, television, and magazines. Anytime you see an actress/actor for a c-league movie promoting it via Letterman, Leno, Jimmy Fallon, The View, Vogue, Vanity Fair, and CNN, you know that millions of dollars have been put into this movie for marketing. I mean if you have an A-league actor like George Clooney in a movie that has received positive critical reviews, than those same late night talk shows, will invite those artists on screen, because they want to boost their ratings. However, for a c-league movie like Obsessed, you can best believe that dollars were dropped by the Production company or the Artist themselves to be on these shows.
Also, it was brilliant of Sony, Beyonce's parent company to release this movie the weekend of April 24th. Why? The Soloist, and 3 other D-league movies which could not afford a decent marketing budget were released. So headlines reported that Obsessed got #1, but really by default, it was going to land there anyway. Another great example of how consumers are mind controlled by Great Marketing is the promotion of Lil Wayne's, the Carter 3 album. He sold a million copies of his album the first weekend. However, you would hear DJ's and other people on Hip hop stations, stating, "I know that his lyrics are garbage, and he is not really saying anything, but his beats are so tight." At the same time those are the same people that whine and moan because they claim hip hop is dead. However, because Universal is the financial backer for Cash Money records, they actually put a brilliant marketing campaign behind the sale of Wayne's album. As a result, his album was one of the most highly anticipated albums of 2008-2009. Wayne's marketing team had him rapping on every universal R&B singer's song that they could find for a year and half before he released his album. Thus, building anticipation for his next project. Because prior to Wayne's re branding, he could only move about 200k or 300k units.
Now it seems everyone wants to be relevant and in. Not necessarily thinking for themselves but whatever messages or themes are being put out there, that is what they will go and grab. I think it comes down, to the hidden desire for people to be considered "cool." I think people are so celebrity crazed that they will support whatever projects that they do. I mean that is why you see so many stars coming out with fashion lines, perfume lines, alcoholic endorsements, etc. They are counting on loyal fans supporting whatever they do. I mean I love stars such as, Coldplay. However, I am not going to support a restaurant that Chris Martin is opening up in Atlanta because I am a diehard fan of Coldplay.
I would have to see interviews done by him to explain, why he opened up a restaurant, and his background with cooking the genre of food he is competing in. Plus, I would need to hear about some favorable reviews from reputable food critics. However, if he just said something like, I decided to open up a restaurant because I really love good food, I embarked on this venture because I wanted to share my likes with everyone else, I would not support his restaurant. However, people do that stuff all the time.
I watched 3 different interviews of Beyonce with her movie Obsessed. Because I am a major fan of Beyonce's I wanted to give her a chance on this movie. Because the trailer was so horrible, I felt it necessary to watch her interviews. Each time, she kept repeating that, I am really passionate about acting now, and I really feel good about this project. I am sorry B...but that was not enough for me!
-Disclaimer-
I love Beyonce and think she is a very talented & gorgeous singer, yet, I think she is a horrible actress!**** I posted this on my facebook Friday afternoon! " I am really glad that REAL movie critics are not afraid to say her acting sucks! As an entertainer, it is important to stick to your core competency. Beyonce's core competency clearly is music. I wish she would really put some serious time in the studio and develop a quality musical project like "Crazy In Love." I feel that her other solo cds had some limited hits, but in my opinion, not the caliber of work that I know Beyonce is capable of. B's marketing team is great! Yet, no matter how great the campaign, quality reigns supreme! Early adopters may take a bite b/c of good marketing, but word of mouth advertising will harm your long term success. Bottom line, every musical artist can't be a successful turned actor like Will Smith. Natural talent is required..."
Another factor that helped this movie was timing. Considering the movies that she had to go up against, definitely this movie was going to get #1. I think the movie getting #1 has nothing to do with Beyonce being a box office draw, but she has enough money to do a really aggressive marketing campaign, so most people will believe what they see the most. In addition, a month leading up to the movie being released, every other commercial you saw on major network programming was the Obsessed trailer. It is not that Beyonce has taken over as the Black actress of choice, it is just that she has managed to buy her way into C league movies. I have attached a very reputable movie critic's review of Obsessed below. He rips the movie apart, and talks specifically about how horrible Beyonce's acting was. Another fact to note about this movie is that Beyonce's team did not do a pre-screening for Obsessed by movie critics or a pre-audience. Most if not all major movies do a pre-screen. However, they did not do this, because they knew the movie sucked. A key indicator that a movie sucks is when you can tell from the trailer that the movie is horrible! It really was not hard to be #1 this time, if you are going up against The Soloist, Jamie Foxx 's movie. Not really hard....Foxx sort of messed their chances up for being #1 when he went on his rant about Miley Cyrus via his radio show. I mean Miley does overstep her boundaries as a 16 year old kid often times, but Jamie should have communicated it in a better way. There was actually a negative campaign being led by parents to not support The Soloist because Jamie Fox was in it. Plus, The Soloist did a mediocre marketing campaign.
Every other movie had already been in theatres the previous week, Zack Effron - 17 again, and Hannah Montana. Because Marketing is based on the cost per viewer, $15 million dollars is a major penny to pay on marketing a movie. Especially, for its first weekend it only made $28 million. Once word of mouth gets out that the movie is horrible, it will not last. It probably cost about 12 million to make it, not a smart business move to me. But when you got money to burn like Beyonce...I guess you can afford to do this :).
I am happy to see that Beyonce and Magic Johnson were able to financially back this movie. I do like to see African Americans do successful business ventures, but I wish that quality would have been considered when investing in this movie. I mean if Beyonce wants to act and that is her true desire, I would recommend not paying your way into roles, but actually take some time off and go to acting school. I mean in my opinion this movie venture is no better than Paris Hilton's pop album. I mean really, Paris cannot sing, but because her family is wealthy, they can pay to market her album aggressively. Bottom line, in these economic times, consumers should not just follow something because it appears to be the most popular thing out, but they should solicit things that they know represents quality. Spend your dollars wisely.
Obsessed
By Brian Orndorf April 24th 2009, PG-13, 99min, Screen Gems
After two failed shots to nab Oscar gold with “Dreamgirls” and last year’s underwhelming “Cadillac Records,” Beyonce Knowles is ready to get her hands dirty. Summoning the spirits of the dearly departed blaxploitation genre, Knowles has selected “Obsessed” as her initial step to becoming more than just a rabid prestige hunter and ideal object of stunt casting agents.
This is the lauded singer’s first non-singing starring vehicle, and she’s chosen wisely. What better way to show some imposing box office muscle than to headline a trashy, empty calorie thriller that plays with racial bugaboos and DTV slasher conventions for a cheap, conversation-with-the-screen response. Oh my, this picture is junk food, but worse, it’s an absolute toothless bore.
A talented corporate drone, Derek (Idris Elba, “The Wire”) is on the verge of great professional success, while also tending to his domestic duties with loving wife Sharon (Beyonce Knowles) and their infant son. When Derek is introduced to sultry office temp Lisa (Ali Larter, “Heroes”), a series of harmless flirtations transforms into a serious situation of potential infidelity, leaving poor Derek in a panic. When Lisa’s playful sexuality turns into an alarming bout of stalking, Derek is forced to explain his temptations to a suspicious Sharon, who, as any territorial wife would, rises to the occasion, defending her husband’s honor to the bitter end.
One of the many problems that plague “Obsessed” is the character of Lisa. Modeled after Glenn Close’s bravura turn in “Fatal Attraction,” Lisa, as interpreted poorly by the limited Larter, is a stormy ocean of psychological disease, only she never makes a salient point. With a film titled “Obsessed,” one would think a little naughty fire in the nether regions is enough to build a central battery of suspense, but director Steve Shill and writer David Loughery fail to offer the character a tangible point of view. Lisa is a stock villain character, parading around in high heels, providing zero motivation; she’s a cherry-lipped boogeyman meant to titillate and revolt, but the proper response to the role is laughter. Larter wildly overplays the sex kitten nonsense to a point of uncomfortable camp. And if the central figure of menace is a joke, imagine how unrelentingly goofy the rest of “Obsessed” gets.
As much as I like Elba as an actor (he can be phenomenal), “Obsessed” is way below his skill level. It’s a hackneyed, tacky suspense film struggling to tighten a noose around the neck of the audience that was never properly fashioned in the first place. Elba displays his best faces of terror, but when Lisa’s unholy stalking alchemy consists of spam e-mails and fraudulent flower deliveries, there’s really no reason for the actor to even stay awake. Shill doesn’t have a clue what he’s doing, clutching the wooby of cliché like a filmmaking infant. “Obsessed” is allowed some room for silliness, but only if the material maintains a proper edge. The discomfort never arrives, mostly due to the PG-13 rating that keeps Lisa’s panties on her body instead of where they truly belong: in Derek’s mouth. And I mean that metaphorically. A dastardly sneak attack concerning a drugged beverage is also neutered by the rating, turning an unsettling hotel room violation into a vague game of “did they/didn’t they” the film never answers. If you’re a sexually charged thriller and you can’t even play the rape card, then what good are you?
Regardless of the ineffective tension build, most of the target demo is here to watch Beyonce beat up a skinny, blonde white girl, and Shill is more than happy to dish the violence up for the finale (the film’s alleged working title was “Oh No She Didn’t”). Knowles is an unforgivably terrible actress, but once she assumes her domestic lioness stance to go all Pam Grier on Larter, “Obsessed” rockets to another planet, devolving into an absurd action film with both actresses eager to follow atrocious fight choreography, punctuated by composer James Dooley’s repetitive two-cent Casio stings, leaving me wondering when the Leprechaun was going to pop up and devour Lisa and Sharon. He never arrives, but a cameo by a horror icon is a more artistically sound idea than anything the conclusion “Obsessed” comes up with.
Co-produced by the Knowles Empire and Magic Johnson, “Obsessed” is minor league ball compared to the other wonderfully lurid highlights of the subgenre. It’s a film to laugh at instead of with, and that’s a missed opportunity Magic Johnson should be ashamed of. I don’t know why I’m singling out Magic Johnson, but logical motives aren’t a priority for this loathsome movie, so it won’t be a priority for me.